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]]>The post Dan Kennedy – Sales & Persuasion Strategies appeared first on Glukom Online Shop - Digitals Products For You On Cheapest Prices on The Internet.
]]>- Name:
- Sales and Persuasion Strategies
- Short description:
- Sales: Learn to land sales with ease when Dan Kennedy lays out his advanced strategies to become more trustworthy and influential
- Long description:
- This course will help students identify the key components behind selling ANY product or service in a brutally candid, NO B.S. style. Students will learn to uncover, dissect and modify the 2-way dialogue between buyer and seller to their benefit. They will learn how to extract all the possible advantages out of their offerings. They can exploit the powerful drivers and perceptions that are driving today’s buyer behavior. Dan will help you spot classic BAD behaviors and mistakes from a seller that perpetuate negative perceptions from the buyer, and help to turn them completely around with proven examples that span across retail to real estate to medicine to politics. It teaches how to establish credibility, demand, higher price points, and conducting sales presentations on your terms. Your value will finally be seen by buyers who will perceive you as an expert authority, highly sought after, therefore commanding the highest prices.
- What You’ll Learn?
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- How you can support and justify the highest fees and most premium prices while preventing sticker-shock
- Use leverage and control in a dialogue so that power rests with YOU during selling
- Fundamentally change the way the prospect is handled by a salesperson.
- How to create a ‘shock and awe’ box to immediately separate you from your competition.
- How to measure effectiveness ROI vs. response %
- Discover what rationalizations customers go through to justify a purchase–andsupply them ahead of time.
- Learn how to build personality and a story into your image.
- The classic blunders in sales that lead to fewer sales, lower prices, lost business, and leave you wondering -“What Happened?”
- What key bonds should be made with buyers to forge great relationships that still leave you in control.
- How constructing a price ladder immediately in sales discussions removes price from the sellers mind.
- How to immediately remove objections before they occur and block your progress.
- Who Is It For?
- This course will aid the small business person facing heavy competition or commoditization despite having real value in their offerings. Business owners who feel that a better mousetrap or working harder is the solution definitely need this course! This course aids those who deal with prospects basing their decision to buy on price and extraneous factors beyond their control. This course lays out specific and proven ways to eliminate being put into that “line-up” . Ideally, this course is for those who want to market with a goal of uncovering those with a pre-disposition to buy from only you. This course also will appeal to the business owner who still has traditional notions of sales engrained; and believes that doing a better job or working harder at these traditional approaches is the key. Dan proves that this is NOT the case. Many who want to systematize their sales and establish predictable rules of engagement with their market will benefit from this course. It is also for people who wish to stop working through ‘gatekeepers’ by sharing tactics to directly engage more elusive prospects one-on-one. The student who feels that buying is a strictly logical process without feelings or emotions MUST review this course so they can re-think their tactics!
- What You Get
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- This course includes 4 DVDs
- 65-page Course Transcription manual
- 75-page supplemental guide with overhead materials/examples
- Duration
- This course contains over 5 hours of information-packed content.
- Sales Strategies
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- CD 1
- CD 2
- CD 3
- CD 4
- Transcript
- Exhibits
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]]>The post Dan Kennedy – Info Riches And Advanced Direct Marketing appeared first on Glukom Online Shop - Digitals Products For You On Cheapest Prices on The Internet.
]]>*** For the first time, and for one time only, I put on an intense 3-day-and-nights seminar where I taught absolutely everything I know about turning info-products into fortunes. Over 250 attended, coming from as far away as Japan and Australia. Each paid at least $3,475.00 to attend. This seminar will never repeat. If you missed it, you missed a rarest-of-rare opportunity to hear from somebody who has really made a fortune and guided many others in doing the same, in the fascinating field of ‘information products’. ***
As you would guess, the reason for this letter, now, is that we did record the entire 34-hour (!!!) seminar, then carefully edited and condensed those recordings into two “Highlights Packages”, one audio, one video, and have made it possible for you to “attend” at home.
In this letter, I’m going to tell you all about this unprecedented program, exactly what I revealed, and do everything I can to help you make a wise decision, whether or not you should make the rather substantial investment of time and money required to “attend”, via the tapes.
This requires a long letter. I know you’re busy, maybe not blessed with patience. But I am serious when I say that no other letter I have ever written has as much potential to dramatically change your life for the better as this one. So I hope you’ll take the time to read it thoroughly. And I must urge you to do so immediately – it includes a very limited HALF-PRICE offer you may not want to miss.
The Mythical Alchemist Lives…
Maybe you read fables as a kid about medieval alchemists, who claimed the power to turn everything from cloth to dirt into gold, to take nominally valuable raw material and — presto! — turn it into enormously valuable gold.
The ability to repeatedly and consistently turn paper and ink or blank files or similar conveyances of information into “gold” is modern alchemy. The ability to take one to several pages of sales copy in an ad or sales letter selling information and turn it into hundreds of thousands of dollars is modern alchemy. Wealth from thin air. I seriously question whether there is any other “alchemist” alive on this planet who has demonstrated possessing this power as many times in as many different situations as I have.
That’s why even already very accomplished, very successful, very rich info-marketers still seek out my assistance with their projects. And pay gigantic, arguably obscene sums of money for my input.
…Studying Dan’s material has been largely responsible for millions in sales of my products on the Internet.
Personally, studying Dan’s material has been largely responsible for millions in sales of my products on the Internet. That’s not an exaggeration. And if I had to name my #1 Go-to guy for advice – he’s at the very top of the list. In fact, I still regularly pay him over $25,000+ a year for his advice, resources and consultation. Yes, Dan hates his computer and loathes the Internet but when he talks about online marketing – I drop everything and pay attention.”
MaverickBusinessInsider.comShould you require evidence of my status as a true, living, breathing alchemist Click hereto find a sampling of info-marketer clients, by name, descriptions of their businesses, and details of my contributions to their wealth. And, you’ll find some comments from such clients.
If you take time to review this information, I believe you will find an overwhelming preponderance of proof, compelling reasons for you to obtain what I know about this for your use, for the rest of your life.
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DON’T ENVY ME, MY LIFESTYLE.
JOIN ME
If I don’t make at least a $1,000.00 a day from my information products, almost all of it arriving through my mail, my Websites, the fax machine, I’m very, very grumpy. And I do make that – and more – nearly every day, whether I do any work or not. Last year, my wife, Carla and I took a 7 day Alaska cruise, several other vacations, I took over 70 days off to “fool” around with our racehorses, Carla visited our daughter and new grandson in Washington, D.C. almost every other week for a few months – and the money kept streaming in. The point is – this type of business offers not only the income, but the freedom to live as you please.
And I have dozens and dozens of clients who’ve “modeled” me, and created millionaire lifestyles of their own as “info-marketers.” WHY NOT YOU?
Imagine….. joining me and many of my clients, “students”, and Platinum Members in an ideal “business lifestyle”… owning info-products that once birthed, for as little as a few hundred dollars of investment and a week of work, deliver income year after year after year……orders arriving via the Internet, mail, a phone service, orders being shipped for you, and huge profits flowing into your bank account every day whether you even drop by your office or not, or on a cruise, a beach, in a mountain cabin……having other info-entrepreneurs engaged in joint ventures with you, doing all the “heavy lifting”, selling your info-products to their customers, and sending you big checks……
And note, I’m talking about YOUR OWN PROPRIETARY PRODUCTS that you create, own and control – and I promise, even if you can’t write a grocery list or are “all thumbs” at the computer, you CAN quickly develop very valuable info-products of your own.
With my life’s blueprint – and my client’s examples – to follow, you CAN develop your own “perfect business”.…. Few or NO employees, NO office overhead, most “work” done FOR you by outside vendors, sales done AUTOMATICALLY, little or no personal contact with customers, multiple streams of income from your products – from your own advertising, mailings, Internet marketing AND from distribution by many others..… every time the FAX beeps, money for you! The day’s mail, money for you!
Why wouldn’t you want to live such a profitable business lifestyle to the greatest extent possible?
So, let me tell you about this “home study package” based on my once-in-a-lifetime, tell-it-ALL seminar you missed, entirely, exclusively and totally devoted to the a-to-z’s of making money with direct marketing and in the information business:
YOU GET ME – REVEALING ABSOLUTELYEVERYTHING I DO
I taught virtually the entire seminar. From 8:30AM right through to 9:30PM the first two days, 8:30AM – 3:30PM the 3rd, as close to non-stop as humanly possible. There were NO guest speakers, only a few quick “panel discussions.”
By the way, the longest presentation about info-marketing I’ve ever given at anybody else’s seminar or conference has been two hours. Imagine what I can do with over 30 “classroom” hours!
I WANT YOU TO HAVE THIS BEFORE I STOP WORKING
*I’m less than 500 days away from real “semi-retirement”, as I write this letter – cutting way, way back on speaking, teaching, consulting. Divesting my businesses.
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Savvy Marketers from all over the world traveled to hear Dan reveal his secrets for making a bundle in the information publishing and direct marketing business. Even long time pros, some multi-millionaires, couldn’t believe all the “pearls of wisdom” Dan shared. |
I poured my heart and soul into this specialized seminar, which was offered only to my Inner Circle Members, because the information business has enabled me to create such independence and security, I really wanted my Members intrigued with this kind of business to have exactly the same opportunity. Originally, it was my intent to make the seminar itself AND the highlights packages available only to my own Members, each as only a one-time offer. But Michael Kimble has convinced me to “open the doors” via the recordings to any of his customers who have a strong, serious interest in this particular type of business – his words: “it would be a crime to keep it from them and retire with it locked away in your closet ….. it’s almost like taking some powerful secret people could use to improve their lives with you into the grave.”
So I thought it over, and I have decided I want you to have this, too…
I am holding nothing back. Nothing. Every iota of experience, successful AND unsuccessful, and knowledge I have acquired in 25+ years of “info-alchemy” will be laid bare before you.
To prepare, I’ve started the arduous (yet stimulating) task of going back through archival files dating back to 1975; literally a room full, floor to ceiling, wall to wall, of ads, sales letters, products, client files, my own project files; investing months of hard work, organizing everything I want to give you, making sure I leave nothing out, no stone unturned. A sampling of the information I gave out at this seminar — and kept in the edited pages — is listed on this page, but it does not even come close to doing justice to everything revealed.
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“There’s a lot of opportunity in the information-products business, but finding the path to success can be like wandering into the forest in ‘The Blair Witch Project.’ Dan’s seminar saved me from a lot of frustration, wasting a lot of money – and most important – wasting a lot of time. In my market, I could never have afforded to waste the time it would have taken me to learn everything that was covered in just three days.” |
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AN OPPORTUNITY THAT WILL NOT REPEAT
No, I will NEVER present this seminar again. People who were there got my entire “bag of tricks”, and no one else ever will. The next best thing is this Highlights Package – and it, too, is going to be released ONLY ON A LIMITED BASIS. I have authorized Michael to sell only 500 of them, period. Why the limit? Well, I just prefer the idea that we are sharing secrets.…. at least information known to and used by a select few, and I’m able to afford and indulge all my eccentricities. You’ll even find a Non-Disclosure Clause on the Registration Form. You must agree to it, to obtain this package.
If you procrastinate, you may very well have your order refused – and find everything “sold out.” Reserve Now!
We Will Dissect The Frog And Leave
No Body Part Whole
We looked at every single aspect of making money with info-products in minute detail. From market selection to media and list choices to product development to the back-end business and multiple income streams. To every question you can imagine bringing to the table. (With one exception: database management, technical computer stuff.)
Think about “product development” just for example. Heck, anybody can slap together product. But there are dozens and dozens of “little” nuances and tricks I’ve learned — or invented — that impact on everything from price and margin to refunds to up-selling. You need a complete strategy for putting out a product that will be “hot”, eagerly accepted, have staying power, provide maximum profits. There are several very smart questions that ought to be asked and answered before putting together any info-product, that rarely are. With what I can tell (and show) you about “product” alone will be worth your investment to acquire this system. You might double the profits from a product you were going to do anyway…..you might save a lot of cost or agony…..OR you might get a whole new product idea that’ll turn into hundreds of thousands of dollars.
Or “direct mail” — is there anybody around who has created as many successful sales letters for as many different info-products, year in, year out, for 25 years?I doubt it. And I will show you and hammer home just THREE “SECRETS” you must incorporate every time you go down this path, that provide iron-clad insurance against failure. While others admit to “batting averages” of one success out of dozens of attempts, I hit base hits virtually every time at bat, and giant home runs about 25% of the time. (That’s why, as a hired-gun copywriter, 80% of all clients who’ve used me once have come back and hired me repeatedly. BUT these three secrets do NOT require masterful copywriting to pay off for you.)
I’m also going to tell you what I’ve learned by carefully studying a number of legendary info-product marketers, some you’ll know, some you may not have heard of (but should have!)…….like Dean F. DuVall, Jim Straw, George Haylings, Alan Shawn Feinstein, Joe Karbo, Harvey Brody.
I’m even going to unveil brand new ideas for info-product marketing, that you’ll be the first to hear about and consider.
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Every square inch of the “frog” will be put under the microscope and examined from every direction, I promise you that. And the “best of all” is in this, my“Complete, A-Z Information Publishing & Advanced Direct Marketing Business System.”
Here, let me check off some of the most important “secrets” definitely included in this “Info-Publishing/Direct Marketing Business System”
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In total, you get a truly COMPLETE “PICTURE” of an info-business, from the very first ad to acquire the very first customer all the way to a mature business with 2/3rds to 3/4ths of its income derived from the “back end”, with continuity and renewable income, periodic BIG paydays, a complex matrix of profit centers and income streams…..a business engineered for near 100% auto-pilot operation, for the ideal lifestyle…..a business generating both current, high income and long-term equity, value and wealth.
I believe you will be INSPIRED by this “picture”…..you will PROFIT from this comprehensive inside-look, more detailed understanding…..you will be fully equipped to launch OR to “super-charge” your own info-business.
Examples, Examples, Examples
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To Be Fair, This Particular Package Definitely Is NOT For Everybody
It is IDEAL FOR YOU if you are already in the info-products business in one way or another, or you’re a very serious student of direct marketing.
If that’s the case, I can promise, I can guarantee the certainty of “plus-ing” your profits…..of strategies and opportunities you’ll take immediate action on. If you are already spending money producing, advertising and marketing info-products, it’s an absolute “lock” you’ll increase your profits far, far, far in excess of your investment. Unless, of course, you think you know it all or are simply mule-stubborn about the way you do things. But given that you are eager for ways to make more money (without doing more work), let me say this: in the past 10 years, I have not consulted with a single person or company in this field and failed to provide that client with income-boosting strategies. Not one.
If you are “green” but very, very serious about getting into this field, then this is a golden opportunity to get the benefit of my 25+ years of experience in condensed form, an unbeatable “shortcut” value.
After all, I have launched many people in the info-business from ground zero, almost all of whom have on-going, lucrative businesses; many of whom are making in excess of a million dollars a year, net.
One way or another, if you are really ready to develop a COMPLETE, hugely profitable information business 100% your own, then you are the correct “match” with THIS Package.
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Here’s Exactly What’s Included:
(Be careful just lifting the box)
INFO RICHES SEMINAR 21 AUDIO CD’s professionally recorded and edited by Steve Tyra, in my opinion, THE best editor of spoken word audio in the business. Over 27 hours of the 3 days are here, including my presentations, lively question-answer sessions, panel discussions where quizzed guest experts and successful clients, and much more. That’s an incredible 27 hours!!!
“(At Least) 77 Compelling Reasons Why This ‘Secret Weapon’ Will Wind Up Putting More Money In Your Bank Account Than Any Other Business Tool You’ve Every Acquired, Period.”
Take a look at this list, which represents only a tiny sampling of every discovery, secret, strategy, and shortcut waiting for you……surely one of these hits your curiosity button with atomic force, doesn’t it? Surely you can see something here certain to boost your income, if you only knew about it and could immediately use it?
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Turn Off Regis’ “Who Wants To Be A Millionaire?” And Watch Something That CANReally Make YOU A Millionaire
The investment to attend the Seminar was $3,475.00. This Package will be Internet/Catalog-priced in the future at just $1,995.00 (A huge 40% Discount!). Right now, your investment required for this Home Study Package is less than half that price: just $1370.00*.
So for a total investment of only $1,370, you can literally recreate the seminar in your living room. Turn off “Who Wants To Be A Millionaire?” and invest 39 hours** in a Training Program PROVEN to make hundreds of people millions of dollars!
These 12 hours of video came from a two-camera pro shoot, you see audience participants, panelists, me, the overheads on the screen, the works. It truly is the next best thing to being there.
*Video highlights condensed to
approx. 12 hours – audio highlights
approx. 27 hours.
(From 43 or 44 hours of classroom time and hundreds and hundreds of examples shown and discussed, Dan hand-picked THE most useful and valuable minutes, THE most valuable models, cut out all the “chaff”, and built a HIGHLIGHTS PROGRAM that compresses, condenses and efficiently presents his entire, systemized, step-by-step system to developing a hugely profitable “info empire.” on 21 CD’s and 12 DVD’s)
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Yep, I Know, This Ain’t CheapGiven the investment I have in this accumulated know-how, given its value in use, and given that this is the only time in my entire life that I’m going to discuss it all, I’d be an idiot to attach a K-Mart price tag. Sorry, but it’s Neiman-Marcus time.
Only you can know if you are serious enough about a real approach to making big money in the information business to justify this.
I can’t guess. Only you can know.
How can you judge the “reasonableness” of this price tag? If you are in the business of selling information, then you’ll have to plug your ears and sleep through it all not to walk away with strategies you can quickly turn into large sums of cash. So, for the sake of conversation, let’s say it’s a “mortal lock” you’ll put an extra $25,000.00 in the bank within 90 days of going through this Highlights Package. (I’d think more like $250,000.00, but let’s say $25,000.00.)
Here’s the question: how big of a return on a 90-day CD would it take to get you in line at the bank? Or, do it this way: if your bank was selling a CD worth $25,000.00 at maturity 90 days from now, what would you cheerfully pay for it today? Would you pay $20,000.00? $15,000.00? Surely $10,000.00?
So how much are you willing to pay to get this system? If you mentally bid less than $5,000.00, you’re silly.
Of course, if you’re not already up and running with an information business, so you can instantly cash in on what you’ll hear, then you might look at it like getting a “franchise” – or maybe, more like spending a couple days with Ray Kroc’s ghost, the current CEO of McDonalds and ten of the most successful restaurant owners in the world, if you were going to open up a burger joint. And what would you pay for that?
People paid $3,475.00 to attend the seminar. You’re getting the “Highlights Package” for less than a third of that investment – and no travel, no hotel. Frankly, were the position reversed, I’d grab this.
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…the one idea you gave us at the meeting has made us the most money ever in such a short time – within nine weeks of the meeting, THIS IS FACT: there are at least 100 people who quite literally owe their million dollar or multi-million dollar yearly incomes as info-marketers to me.
Either personally or through my materials, I opened the door for them the very first time. Or they found me after years of struggle and “flopping about”. They built their products, ads, mailings, entire businesses on my methods and models. (As I was writing this, I talked with one who sold nearly 500 of his own information-product, at an average profit of $200.00 – that’s $100,000.00 – almost entirely via direct-mail, FAX and e-mail in his spare time, while going to school full-time! Within 2 years, he’ll be doing over a million a year.) ****
Here are some comments from people who were at this seminar, and who’ve used these exact same strategies “piece-meal” as I’ve taught them at other times. Read them. Chew on ‘em.
Why shouldn’t YOU join this unique group of information-entrepreneurs reaping such huge rewards?
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“It’s hard to believe that Dan could out do the last Info Seminar, but he did. The secret to business is the back-end and the back-end is the least understood part of business. The two days were so complete, so detailed, so “leave no stone unturned” my head is swimming. Here are the five things that most impressed me about Dan’s “Back-End Marketing Meeting”:Do You Need A Guarantee?
I would hope not. Given the mountain of evidence laid out here, and elsewhere if you wish to go look for it, you ought to decide “yea” or “nay” without need of guarantees. However, you do get a 30-day “free peak”; go ahead and get everything into your hands and you can quickly determine that it IS everything I’ve promised and much more – but then if you aren’t bowled over (I’ll be shocked), you can return it all for a 100% refund. You’re perfectly safe!
**** Do NOT Wait Or Delay ****
A Final Thought….
To paraphrase that Cuban baseball player John Belushi used to imitate on Saturday Night Live, info-marketing been veddy, veddy good to me. I cannot imagine how else somebody with my background could have created financial independence from scratch, so early in life, had as much fun, and even had as much positive impact on the lives and fortunes of others. I’d sincerely like you to have a similar experience; to be able to use my bank of knowledge about this unusual specialty to dramatically accelerate your achievement of whatever goals you have. That cannot occur if you miss out on this. It is up to you.
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]]>The post Dan Kennedy – How To Get The Money You Need For Any Business Venture appeared first on Glukom Online Shop - Digitals Products For You On Cheapest Prices on The Internet.
]]>I wonder how many people procrastinate, excuse themselves from pursuing a good idea or opportunity, or are immobilized By THE BELIEF THAT they do not have and cannot get the money they need to move ahead?
Many would-be entrepreneurs and expansion-minded entrepreneurs are handcuffed by lack of capital. Well, putting together venture capital or loans IS a giant pain in the hind end, there’s no doubt about it and no way around it – but there are times in every entrepreneur’s life when he has to do it. Don Dwyer, one of the most successful franchisors I know, views “getting the money” as a test of character, resolve and belief in your idea. And, for many people, passing this ‘test’ not only gets the financial handcuffs off; it also creates new confidence and freedom to act boldly in other ways, too. There have been a number of times in my life when I’ve had to pull together business capital out of thin air, in “impossible” circumstances, and I believe I can help you too.
How To Get The Money You Need For Any Business Venture
How many of these “keys” would be valuable to you, right now?
- How to raise money for ‘new ideas’.
- How to find and motivate private individuals to lend or invest.
- The 3 best strategies for wiping out investors’ fears; where most business capital really comes from.
- How to make your personal credit a ‘non-issue’.
- How to assemble a convincing, persuasive business plan document.
- How to structure deals so you get the money you need without losing control.
- Even how to buy a going business with little or no money down and convert it to new capital.
This information in THE MONEY SYSTEM has raised millions of dollars for start-ups, saved businesses in trouble, reorganized businesses, and provided expansion funds for businesses in dozens of different fields. I’ve got testimonials from an import company, a food company, a whitewater rapids expeditions company, publishers, the “no money down” buyer of a hotel, you name-it!
In case you have any doubt, there’s just about nothing in this System you’d ever find in a ‘normal’ book on this subject. You see, I’ve personally used every strategy in here – invented a few of them – for myself and for my clients, so you’re getting the bare-knuckles, real world stuff, not the fancy-schmantzy, proper, professional theory that sounds great in a book but falls apart like a cheap suit in a rainstorm if you try to use it.
If you’ve ever sat across the desk from a banker and discussed conventional business financing, you know that he wants everything you’ve got on the line. Not even your little girl’s piggy bank will be safe. Or if you’ve ever talked seriously with a professional venture capitalist, you know he wants majority ownership, controlling interest – basically, he wants you to work for him. But there ARE ways…
Did you know that you can pre-negotiate releases of personal collateral and personal guarantees from bank loans?
Did you know that the SBA’s reputation for being “impossible” and “impossibly slow” may be undeserved? – if you knew just one little secret.
Did you know that there are proven ‘formulas’ for taking in venture capital while giving up very tiny pieces of ownership and never giving up control?These are just a few of the “little secrets” that can make a huge difference in your financial picture, all revealed in this System.
If you need money, the last thing you need is a big, fat price tag on the information aimed at helping you! That’s why I’m now offering THE MONEY SYSTEM at its absolute, lowest-ever, rock-bottom price. In various versions, this System has sold for as much as $250.00, been featured on national television twice, and licensed from me and sold to Hume Publishing’s Successful Business Management students. And the catalog price is just $199.00.
WHO SHOULD GET THIS SYSTEM?
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Anyone in need of financing and/or investment capital to start a business, bring a new idea to life, reorganize a business or expand a business.
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Anyone interested in acquiring a going business with little or no money – as a first business or as a means of expanding or diversifying an existing business.
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Anyone who has given up on “conventional sources”.
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Listen To How Well Dan’s Strategies Have Worked for The Individuals and Businesses Who’ve Used Them…
……the one idea you gave us at the meeting has made us the most money ever in such a short time – within nine weeks of the meeting, we made a total gross profit of $271,752.34 (on a mailing cost of only $11,714.41). You’ve helped us make money since 1993, and many of your ideas have earned us a small fortune over time, but nothing has ever made us this much, this fast. Thanks in large part to your powerful methods and strategies, and guidance, we are going to break the FIVE MILLION DOLLAR yearly sales mark for the first time in the history of our company.” – T.J. & Eileen Rohleder, M.O.R.E. Inc., Kansas Dan Kennedy’s smart marketing advice has been of great value to our business.”
– Joan Rivers “I have purchased thousands of dollars’ worth of Dan Kennedy’s books, tapes, newsletters, special reports and have had him speak at two of my Marketing Boot Camps held for the photography industry. His wealth of business-growing ideas have helped me grow personally and professionally – and directly added no less than $336,000.00 to my sales last year.” -John R. Hartman, President, Contemporary Photography, Stevens Point, WI “140,000.00 in business in 4 days, and a big chunk of that was extra revenue I’d have never seen without the one suggestion you gave me. If I’d been using that one since the first of the year, I’d be at least $100,000.00 farther ahead.” “Here’s a much deserved testimonial. I should have sent you this formal thank-you sooner, but I’ve been so busy making money with all the killer marketing stuff I’ve learned from you, I haven’t taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years.” Joe Polish, Piranha Marketing, Inc.http://joepolish.com/
I can’t thank you enough for all the valuable information, insights and techniques you provided at the Copywriting Clinic. It is definitely the most valuable training I have received in copywriting. –David Garfinkel, Let Your Clients Do Your Selling,San Francisco,
http://www.davidgarfinkel.com From 1992: “It seems like, after 14 years of ‘hoping’ and struggling, you’ve finally shown me how to make real money from selling my information. Things are now happening I never thought were possible. Dan – you are one of the handful of people who really got me started.” From 1999…..“We’ve sold 3,407 videos in the “Kahuna Warrior Mind” series in the last 4 weeks alone! We pull in $33.00 plus S&H for each video. And of all the purchases, we’ve had only 17 choose the “Silver” package, and 9 of those upgraded to “Gold” as soon as they watched the “Quick Start Video”. Most of the rest buy the “Gold”, but are immediately sold up to “Platinum” – for another $97.00.” “Dan Kennedy’s reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!” -Raymond Aaron, Toronto, Canada “Dan Kennedy is a lean, mean information selling machine. His amazing business blueprint, The Ultimate Information Entrepreneur, gives you more useful, wallet-fattening secrets than 10 other books. Reading it is like getting a master’s degree in how to profit from today’s information age economy. Just one idea I took from one page out of Dan’s Manual paid me back over $10,000.00 almost instantly. I simply can’t recommend this highly enough. It’s worth ten times the price.” -Mark Nolan, Financial Freedom Association of America, Citrus Heights, CA “The “Mega System For Speakers” would be a bargain at twice the price. It is an absolute must for people who are serious about the business side of speaking.” -Ken McCarthy, Marketing Solutions, San Francisco, CA “The Mega System is excellent. It was like a breath of fresh air to hear you expose the nonsense about career speaking.” -Judith Zabalaoui, CFP, Metaire, LA “I’ve been speaking for profit for a number of years. Two things hit me right away (about your Mega System For Speakers): first, how much easier and more profitable my speaking business could have been if I would have had Dan’s information to begin with. Second, how putting just a few of these proven techniques into action will substantially increase my bottom line this year – and for many years to come.” “If you want to make waves, go to Harvard and get your Ph.D.. If you want to make money, get your Ph.E. – run to your nearest bookstore and get Kennedy’s new book- it’s a four year course in Entrepreneurship.” -Al Ries, Co-author “22 Immutable Laws of Marketing” “Ever since I first saw you speak and bought your materials, my life has changed for the better. My selling was pathetic! My attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is great – I just closed the largest single order in my division history; $1,472,050.00! My earnings have increased by 159%.” -Joe Gedymin, Oconomowoc, WI
“Your expertise helped to vault my business to the next level. One year ago, when we met at your seminar, I was in start-up mode. Using your information, ideas and input over the last year, we have met and surpassed our sales goals for one year. What a tremendous feeling!” -Don R. Campbell, Campbell Business Services, Inc., Vancouver, B.C.
“I’ve used a lot of your ideas, with the latest success wrinkle being ‘your choice’…I created three levels of packages…I’ve had a near 75% up-sell from $2.95 to $50.00 on my recorded message!” -Mark Smith, Best Selling Author
“In 1993, I attended Peter Lowe’s Success day in St. Paul, MN. I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participate in, I had not developed any type of follow-up of my own. Using your system, I did so and am very pleased with my results. I tripled my sales results and increased my referrals by 100% based on what I’ve learned from you. Thank you!” -Karen Popken, Mary Kay Independent Senior Sales Director,
You are one of the very few people I can truly say changed my life. Just a few years ago, when I was a marketing ‘nobody’, you were there for me. You were always available for me, gave me speaking opportunities, advice – everything I needed to make the leap into the ‘big time’. I’m not sure why you did it, but I’m very thankful you did. Your products have had more of an impact on me than any others. But more than that, your friendship and support were the factors that gave me all the opportunity I needed. I took that opportunity and ran with it. I now have more money than I’ll probably need for the rest of my life. So much of the credit for that goes to you. Yeah, I know money isn’t everything, but money buys you freedom – and freedom is everything. Mary and I are going on a two week cruise in a few weeks. When I get back, I’ll be taking the steps necessary to sell my business, take on a majority partner, or whatever it takes to pass on this terrific business to someone who’ll take it even higher. Mary and I will then move on to lots of other things we want to do. Dan, thank you so much for everything you’ve given me and done for me. I’ll never forget it.” – – Dr. Paul Hartunian, New JerseyNationally-known Publicity Expert, Speaker and Author ofHow to Get $1 Million Worth of Publicity…FREE!
http://www.prprofits.com/
“I attended Dan’s 1998 Super Conference. It cost me twice as much as any other attendee because I had to travel 26 hours, jump on 5 different planes, squished like a sardine. Also, my Australian dollar was worth half the U.S. dollar. Although overcome by jet lag and struggling to stay awake, I learned two strategies that directly enabled me to increase the sales of my mail-order business by 86%, and increase profits by 300%, which in turn enabled me to sell the business I had started with zero for $420,000.00. Now I have started another company that is already worth more than a million dollars.” — Mal Emery, Scarborough, Perth, Australia
“Dear Dan: I’m writing today to share a few thoughts about my experiences with your work. I’ve spent roughly $700.00 with you in the past year for various books, kits and newsletters. In a world of hype, I’ve found your materials to be honest and results driven. Speaking of results,my mailings (based on your advice) consistently pull a 7 % to 10% response rate – unheard of in the long-distance industry, where competition is fierce. My own experiences are proof that your methods produce results.” — Tony Rubleski, Owner, Sound Advice, Michigan
“Dan, your information is worth more than its weight in gold! Just one idea I got from you recently pulled in over $102,396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $.35,772.83. When I told my wife, she got angry – because with your idea, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up 10 her by buying her a new home – with four acres for her new horse). That one idea paid for all of the books, courses, and seminars (including travel and food) I’ve ever bought from you. In fact, I could spend $7,500.00 a year on your products for the next 10 years – and still not spend all of the money I made with this one brilliant idea. You’ve got a client for life. Thanks again, Dan. Investing my money in your marketing information has brought better returns than the stock market on its best day – and I don’t. have to worry about any risk! — Jeff Gardner, President, Success Achievement
“Thank you! I invested in your Magnetic Marketing System about seven months ago and it has literally changed my life. You promised you had strategies that would work for any business and you were right. I’m a professional magician. Before I got your System, I did 12 to 20 shows a year – obviously not enough to make a living. After putting into action what you teach, I now book between 20 to 30 shows a month!” -David DiPietro, The Magic of David Dee, Roswell, GA
“After attending your seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used the 3-letter System to sell our Coupon Books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response: 18%! We sold 3,700 books and had a profit of $26,000.00! You’re a legend!” –Doug Nielson, The Big-O Book, Market Innovators, Omaha, NE
“Marty Chenard’s Power Marketing Analyzer will force you to strategically think of every single aspect of why people will or will not do business with you. This is in my opinion the most powerful think tool that has ever been introduced to the world of Direct Marketing. It will help you produce million dollar ideas if you use it.” -John R. Hartman, President, Contemporary Photography, Stevens Point, WI
George Colombo, Winter Springs, FL “Your Power Market Analyzer software is fantastic. It made very clear exactly how to put together my direct mail piece. My sales letter literally re-wrote itself before my eyes. The thing I was most impressed about is how easy it makes the copy writing process. I used to “hate” writing my copy. I constantly procrastinated because I didn’t have a clear-cut plan or formula to tackle it. No more. With your program, it takes all the guesswork out of it. My prediction: I will double my response and my sales within the next three months.” -Mike Cohen, Executive Director, R.S.S., Inc.
“…what this all comes down to, Dan, and that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment with your information. It’s all straightforward, “no BS”, real.” -Michael J. Mendenhall, Monterey, CA
http://www.montereylda.com/ “I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit.” -Doug Hinton, Seacoast Equities Inc., La Mesa, CA http://www.seacoastequities.com “I’m the mortgage broker in Ottawa you may or may not remember. I’ve been using your ‘stuff’ for about 3 years we are getting about 400 calls – are you sitting down? – a day! Thank you.” -Grant King, Ottawa-Carleton Mortgage, Canadahttp://www.mortgagesmadeeasy.com “I am one-third of the way through The Ultimate Information Entrepreneur and almost done with the Conference Tapes – both have been terrific! The information is very valuable and has re-stimulated my thinking about how to promote my business and products.” Steve Miller, The Adventure Of Trade Shows, Federal Way, WAhttp://www.theadventure.com/ “We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information.” -Julie Wyrick, Missouri Small Business Development Center “Dan Kennedy is directly responsible for my selling over $500,000 books and videos.” -Darrel Montero, Phoenix, AZ “To my speaking colleagues: I’ve said it before and I’ll say it again – there is no one who knows more about the real world of speaking than Dan Kennedy. When it comes to knowledge of how to organize, market, sell and build products and services at a profit, Dan Kennedy has no equal. For over a decade, I have utilized Dan’s ideas in my own speaking, training and consulting business. As a consequence, we have been fortunate enough to show consistent growth and continue to do so. I recommend Dan’s services highly.” -William T. Brooks, CSP, CPAE, CPCM, The Brooks Group, Greensboro, NChttp://www.brooksgroup.com
“Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling! I’m now being referred to as ‘one of North America’s top sports artists’ who’s paintings belong to a dozen superstar athletes. I had an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994. Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill’s. You’re a lifesaver!”- – Katherine Allen, Ontario, Canada
“If you’re a salesperson, businessperson, or entrepreneur, your greatest asset is your mind. Your second greatest asset is Dan Kennedy’s mind.” — Dave Bellizzi, Dir., The Silva Method For Sales Professionals
“I double majored in advertising and marketing in college but I have learned more about these two areas from your books and tapes in the past month alone than I learned in college, 15 years in the corporate world, and the last 13 years being self-employed.” — John Hayes Jr., TCI Publishing Co., Florida
“I have used your direct-mail campaign strategy and had tremendous results. I spent $1,500.00 for a 500 piece mailing that created $20,200.00 in income.” — Randy Thomas, Illinois “I want, you to know, your methods work great. There is nothing better than customers coming to you instead of you chasing them.”
“I’m a manufacturers’ representative in the home furnishings industry, calling on furniture store buyers. Your `Magnetic Marketing’ has completely replaced prospecting and cold-calling for me. And, in the past year, I’ve opened 22 new accounts – about $150,000.00 in new business, at a total cost of about $700.00, using your method. And that was before I got serious about this approach.”
“I have used many of your ideas to successfully attract a steady stream of quality customers into my business, and to keep them coming back. Over the many years of reading your newsletter and studying the majority of written and recorded information you have so brilliantly created, I have come to one conclusion: you are, without a doubt, the greatest expert on written marketing material on earth.” — Gregg Bartell, Bartell’s Pro Car Care, Wisconsin
“Just one of your ideas exploded sales in a business I’ve had for eight years. Your idea got me one of my biggest orders ever – a $17, 001.00 check delivered by FedEx. Then another prestigious company got interested because of my offer. Phenomenal!”
“I have used your MAGNETIC MARKETING TOOLKIT with fantastic results: (1)Increased sales 21% in 1997 vs. 1996; (2) 1, 221 NEW customers on the books since August; (3) $7,000.00 in advertising cost SAVINGS for ’98 vs. ’97; (4) Increased customer’s average purchase price; (5) Increased new customers’ return visits within first 30 days. Since studying your material, I quit conventional advertising and started zeroing in on my true customer base. You are The Man! Thank You!” – Dennis Babjack, Owner, Washington Street Mercantile
“Dan Kennedy’s reputation for teaching people how to make money in direct-mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash generating ideas overflow like Niagra Falls!” — Raymond Aaron, Toronto, Canada
Dr. Claudia Rose Best Selling Author of |
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]]>This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales.
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]]>This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales.
Memorial Day weekend is the biggest sales event time of year until November’s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too.
Tying holidays to your marketing campaigns—especially a big holiday weekend like Memorial Day is a reliable, formulaic and effective way to stand out in a crowded marketplace and stimulate consumers to take action.
As a small business marketer, you can use holidays to keep your marketing interesting, boost your response, and even create better relationship with your clients, customers and patients. Here’s how:
1) Enter the conversation already going on. What are people talking about around the water cooler this week? They are talking about their plans for the holiday weekend. When you use holidays as part of your marketing campaign, you use one of the most famous copywriting principles from Robert Collier of entering the conversation ALREADY currently occurring in your prospects’ or customers’ minds.
Grab your calendar and look for the holidays you know your customers will be talking about—then plan promotions around them.
2) Create or strengthen your bond with your customers. When you have something in common with your customers, certain holidays can help nurture a stronger relationship with your prospects and customers.
Are you particularly patriotic or do you have a tie with the military you want your customers to know about? Choose holidays that will reflect that—such as Veteran’s Day, Independence Day and National Pearl Harbor Remembrance Day.
Or have you noticed an affinity to Star Trek and a lot of Star Trek fans in your target market? You might try a promotion around “Captain Picard Day” or “First Contact Day” (a holiday celebrated to honor the flight of the Phoenix and First Contact with the Vulcans on April 5, 2063.)
Causes are another connection and there are holidays built around these as well. For example, May is ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig’s Disease) Awareness Month and Brain Tumor Awareness Month.
The idea here is to pick a holiday topic, even if it’s unknown, that will spark their interest because it’s a topic or cause they are interested in. There are holidays for almost anything you can think of, so the more you know about your customers, the more you can find holidays that will match their interests.
3) Keep them interested. You’ve heard it said many times that people want to be entertained. Holidays can keep people interested and entertained.
GKIC member, Dr. Bergh shared in our July 2012 Swipe & Deploy File how he uses holidays for a highly successful referral program that sparked a 300% increase when he changed to using holidays which made his program more interesting. It’s something that keeps his clients excited and wondering what he will do next. Certain holidays have been so popular that his clients look forward to, and anticipate their return. [Swipe & Deploy Files are included with every No B.S. Newsletter and showcase proven marketing pieces or campaigns for GKIC members to quickly, easily and “legally steal” to use in their own marketing. To receive the No B.S. Newsletter plus $633.91 worth of money-making information, click here.
One way to keep people entertained is to pick official (not made up) unknown holidays that are silly, bizarre, strange, or wacky such as International Audit Month, No Pants Day, National Dog Bite Prevention Week, or Lumpy Rug Day.
4) Increase your revenue. It stands to reason if you can get more people to pay attention to, open and read your marketing, you’ll have more people come through your door, order your products, use your services and/or respond to your offer.
In our Ultimate Holiday Promotion Swipe File, we show real holiday promotions from business after business boasting impressive response. For instance, Ed Rush used holiday promotions to increase the number of people attending GKIC chapter meetings. He tripled his response immediately. Brett Fogle of Options University used a holiday promotion to more than double response, producing over $237,000 in revenue from a two-week promotion. Here’s something important to note about Brett’s promotion. He used the exact same sales letter and its offer a number of other times, without the holiday theme. With the holiday theme, it more than doubled the number of registrations over his previous record.
Whenever you need an immediate boost in response, try choosing a holiday from one of the free websites that offers lists of them (brownielocks.com is one you can try), put together a quick campaign, and watch your results pour in.
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]]>Only 115 people were permitted to attend Dan's recent, closed door, 2-day Seminar where he revealed ALL of his most prized, most powerful and most profitable copywriting techniques.
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]]>Only 115 people were permitted to attend Dan’s recent, closed door, 2-day Seminar where he revealed ALL of his most prized, most powerful and most profitable copywriting techniques.
| This high-powered Seminar was completely Sold-Out and there was a long waiting list of others who desperately wanted to attend but couldn’t. And, unfortunately, Dan has decided he will not conduct a Seminar like this ever again.
However, the Seminar WAS captured on recording and has been made available to Dan’s Inner Circle Members — thousands snapped it up — and now I’ve convinced Dan to let me offer it to all our customers at a substantial discount, but for a limited time, to a limited number of people. |
| “After studying copywriting for years and years, I was sure I had seen and heard it all. I was wrong! The Dan Kennedy’s Copywriting Seminar introduced me to at least a half dozen new insights and techniques that will almost certainly double my profits in my business this year. I’d be missing out on tens of thousands of dollars if I hadn’t attended this seminar. Thanks a million!”
Peter Louis Kacynski |
What I’ve learned from Dan about putting words on paper that bring in floods of cash orders, excited customers — for just about any business — has quite simply made me a fortune. That’s why I pushed so hard to get Dan to let me offer the tapes and materials from this one-time-only Seminar, to all our customers.
So, let me give you the details:
It has been about five years since Dan presented a Seminar totally devoted to copywriting — to turning words into money — and, quite honestly, it was “elementary school” compared to what he delivered in this one-time-only, no holds barred, EVERY secret revealed, two-day workshop. The tapes from this Seminar are “atomic”!
WARNING: This is only for people VERY SERIOUS about being world-class, powerful and very time-efficient direct-response copywriters OR who are using ads, sales letters, and other printed tools in their business.
This is definitely not for everybody. You really should NOT get these Tapes if you are a small business owner who intends to stay in that role or if you are not already relatively well-grounded in direct-response and have been doing some copywriting for your own businesses or for clients. This was an advanced workshop. GRAB THIS OPPORTUNITY IF: (1) you are serious about turning your own business into a gold-plated, awesome money machine, utilizing ads and mailings that outperform anything you’ve ever done before, that bring in returns of $5-to-1, $10-to-1, even $50-to-1. Or, (2) you are serious about using direct-response style copywriting for a variety of products and businesses, yours or clients’.
In these 2 days, Dan took us through EVERY element that goes into a winning ad or sales letter — in minute, exacting detail — supported by loads of examples. He revealed EVERY trick, strategy, and method he uses. Dan has never before taught anybody all of this, step-by-step, idea by idea. I doubt seriously if he ever will again.
He also presented his personal methods for being FAST, efficient, and prolific at writing sales copy. As near as I can tell, talking with other top freelance copywriters, Dan out-produces them nearly 10 to 1. Yet his “win/loss” record is better than most, as good as anybody’s.
Why Is Dan Finally Willing To Reveal Every Trick He Knows
About Turning Words On Paper Into Floods Of Cash?
Dan has been asked to do this type of Training often. In fact, you’re probably getting this letter because you’ve expressed some interest in getting Dan to teach everything he does in creating super-powerful marketing materials. Until now, this year, he’s been reluctant to do a “magician shows how ALL the tricks are done” Seminar.
Currently, he routinely commands no less than $9,200.00 for the simplest letter or ad to $25,000.00 to $50,000.00 per copywriting project, plus royalties. And he literally has a waiting list business, with clients standing in line and patiently (or impatiently) waiting for him to fit them in. Dan has been paid as much as $50,000.00 in royalties from oneletter. Nearly 70% of all clients hiring him to write copy once, return and continue.
As a result, he’s rapidly reaching a point of being unable to accept but a very few new clients during the entire year. And Dan is determined to cut back on his workload starting next year. So, he now feels at greater liberty than ever before to lay everything he knows and does on the table.
Dan is preparing for “semi-retirement” in 2000, and this is one step in that direction. He would NOT have done this seminar if he wasn’t ready to relax and work a whole lot less, if at all. (In a sense, you are catching him at a “weak moment”. Maybe he’ll look back on this in a few years as a dumb move. We’ll see. In any case, this is your ONLY golden opportunity to crawl inside this master-copywriter’s mind and extract even his most treasured secrets.)
Originally, he intended to invite only 115 people — who each paid at least $947.00 to attend the Seminar. Then he decided to offer the same know-how, teaching, “secrets”, and examples he revealed at the Seminar as a “SEMINAR-IN-A-BOX”, but only to his Inner Circle Members.
Now you can attend Dan’s special Seminar at home, at your convenience, via CDs and DVDs, and two hefty Manuals including lots of exhibits and examples. You’ll not only get the value of the Seminar — you’ll also have powerful “tools” you’ll keep referring to and using over and over again. This “Advanced Copywriting Seminar-In-A-Box” is being offered in a limited number, for a limited time.
I want to give you some real insight to the immense power and value of the strategies Dan teaches and discusses in this Seminar Package. So let me just cite a few examples of his work for various clients:
1. A series of letters that took a company from ½-million to over 1-million a year in sales, AND more than doubled profits.
2. A single ad that has brought in over 5-million dollars.
3. A series of letters that pulled nearly a 50% response rate.
4. A sales letter “package” that pulls a remarkable $4.00 in sales per $1.00 of cost from “cold lists”.
5. A letter mailed to just 2,200 people (est. cost about $2,000.00) that brought in over $18,000.00 in profits in 11 days. (By the time this 3-step sequence is through, this client will put at least $45,000.00 in his pocket against costs under $8,000.00.)
Just as Dan was preparing for the Seminar, he got a royalty check for $1,330.50 from a client in Norfolk, Virginia. From her test mailing of a sales letter he wrote for her, to 10,500 of her past customers and leads, she sold (just) 68 “units” (less than 1% response) at $395.00 net profit each…..$26,860.00 profit less about $10,000.00 in mailing costs…..$16,860.00 profit or $1.60 profit for every letter mailed. Now she’s mailing a second letter to the 10,432 non-buyers left from that list and rolling the first letter out to another 30,000. When it’s all over and done with, she will have made over $120,000.00 from just ONE sales letter. And Dan knew, just as sure as I knew the earth is round, that she would get these kind of results.
Wouldn’t you like to be able to create promotions like these — and be able to predict profits with absolute certainty*? How many letters could you get in the mail this week if you KNEW you’d get back a net profit of $1.60 for each one mailed? Would you like to pick up an easy $100,000.00 or so of extra money two or three times a year?
*Yes, Dan can show you how to know with 99% certainty that your mailing will be profitable.
Dan Kennedy’s copywriting efforts have produced tens of millions of dollars for his clients. In some cases, launched businesses. Literally made fortunes. And I doubt very seriously if there is a currently working, active, sought-after copywriter anywhere in the country who can match Dan’s track record of diversity and success, who will teach all of his methods (at any price). This really is a one-of-a-kind, possibly a once-in-a-lifetime opportunity.
The ability to create compelling sales letters CAN make or break a business. I’m not going to embarrass this person by naming him, but his letter — sent to Dan — is on file at Dan’s office and I’m quoting from it here, word for word:
| “Eighteen months ago, we could not pay our bills. We went to our creditors and said we would gladly pay them in 3 months if they would wait. Some said yes, others started collection procedures. At the end of the 3 months, we had paid very little on their accounts and asked for another 3 months. Eventually they all got paid. And at the end of 1997, we decided to pay out $60,000.00 in year-end employee bonuses – the first bonuses in 6 years! I relate the above to you because I attribute a part of our success to your teachings and consulting.” |
Now I want to tell you that their turnaround is almost entirely thanks to their learning how to write one strong sales letter after another, and using direct mail to build their business.
Theirs is a remarkable turnaround and testament to the power of putting the right words on paper. To their credit, they were determined, diligent “students” (and ready-fire-aim, learning-on-the-run entrepreneurs); they studied Dan’s materials, attended his Seminars, used his critique coupons, and modeled his successful campaigns. And they have gotten very, very good at this craft.
These are the kinds of results — and more: bigger, better — that you can expect by getting the Seminar-In-A-Box, and using these strategies revealed in it.
I Will Back Up This Advanced Copywriting Seminar-In-A-Box
With TWO Very Generous Guarantees To Protect You
Against Any Possibility Of Wasting Your Money Or Your Time
First guarantee: I’ll give you a 60-DAY FREE PEEK. You can listen, learn, and use this Seminar-In-A-Box for up to TWO FULL MONTHS without obligation. Anytime within those two months that you choose to return the package, you’ll get a FULL refund. If you will write me a letter explaining why you are unhappy, I’ll even pay you an extra $10.00 for your trouble!
Immerse Yourself In These Seminar DVDs And…
You will be MUCH more skilled and better equipped to turn out copy that will achieve the absolute maximum possible results in any situation. Being able to turn words put on paper into floods of precisely the prospects or clients you want, or into cash business literally at will, is THE skill that can quite literally change you and your life.
Which brings me to my second guarantee: anytime within SIX MONTHS, if you can send proof you used one or more of the strategies and secrets presented in this Seminar package and can honestly say you didn’t profit by many times the price of the entire package, I’ll still refund every penny you paid PLUS $25.00 for your trouble! (I dare any direct marketing pro offering seminars to match this guarantee.)
So the Copywriting Seminar-In-The-Box comes to you with ZERO risk. I wouldn’t have it any other way.
Now Here’s What Dan Has To Say About This:
“Stop sweatin’ to sell! – flick on the chain saw! I don’t know if you’ve ever done hard manual labor in your life or not. I have and I didn’t like it. Whenever I see one of those old Tarzan or “lost treasure” movies on TV, with the natives and guides tediously hacking their way through dense jungle with machetes, sweating up a storm, I think to myself: imagine what those guys would have given for a chain saw. Well, most entrepreneurs and salespeople work just as hard as those guys do, to get customers, to make sales. Why? Because they don’t have a chain saw. The chain saw of business is the ability to put words on paper that bring you tons of cash, fast. After 20+ years in business, with 20-20 hindsight and clear present vision, it’s obvious to me that, by far, THE most valuable skill is the ability to “sell via print”. Forget inefficient manual labor.
I absolutely guarantee I can equip you with the ability to use ads, sales letters, postcards, fax broadcasts, emails, etc. to efficiently make more money than you ever thought possible, in whatever business you’re in. Being able to turn words put on paper into floods of precisely the prospects or clients you want or into cash business is THE skill that will quite literally change your life, just as it did mine and many others I taught. One more thing: bluntly, there ARE some folks who prefer suffering, wandering around lost in the jungle, getting through it the hard way with a dull machete, so they have a masochist story to tell. I hope that does NOT describe you.”
Well, there you have it — Kennedy, to the point as usual.
Here’s what you get with your
ADVANCED COPYWRITING SEMINAR-IN-A-BOX:
First, you get the complete Seminar CD Learning Library consisting of 10 CDs of the entire 2-day Seminar. You’ll even get the evening ‘Ultimate Panel Discussion’ included on these CDs.
By being able to listen to these CDs over and over again, as you drive to and from your office, fly on an airplane, run on your treadmill, or soak in your hot tub, you can “imprint” your powerful subconscious mind with all of Dan’s techniques, including many known only to a very small, elite group of direct-response “master practitioners”. Soon you’ll find that you’ve “programmed” your “computer” (the one between your ears) with the same know-how that Dan has. Kind of like mind cloning.
Second, you get Two GIANT Manuals: (1) the actual Presentation Notes & Exhibits Manual and (2) the “Lab” (examples) Manual that we used during the Seminar. These manuals include every example Dan showed up on the screen. You won’t miss a thing. And these’ll be very valuable reference tools you’ll return to over and over again. By the way, these Manuals include both Notes and Examples that have NOT been published before and will not be published in any other place.
And third, you’ll receive a “Blue Ribbon Package” of checklists, tip sheets, copy idea-starters, and assorted weapons I’ve assembled just for this Seminar.
As an option, you can get the “DELUXE VERSION” of the Seminar-In-A-Box, which includes everything I’ve just described above — PLUS:
You get the entire 2-day Seminar on 8 DVDs, so you can “attend” while sitting on your couch, watching TV. And, you can attend at your convenience, like a half-hour each night, for example. Or a few hours each weekend. Whatever suits your schedule. Since you couldn’t attend the Seminar, I’ll deliver the entire Seminar to your living room. (You save the cost of travel, hotel, restaurant meals; you take no time away from your business; you learn at your chosen pace.)
Dan hired the same crew he often uses to film and produce television infomercials to come in and video-tape the Seminar. That’s expensive, but once you see these videos, you’ll agree it warranted the expense. You’ll feel like you’re right there in the room, participating with everybody else, with these videos!
You get TWO “Red Tag Priority Critique Certificates” (each worth $200.00 in and of themselves). I urge you to use them judiciously. Materials sent in to Dan for his personal critique with these Certificates get to “cheat the line” and will typically be answered within a couple weeks, instead of a few months — by Dan himself!
Incredibly, This Seminar Comes To You For Considerably Less
Than You Would Have Paid To Attend It
I’ve got a genuine bargain for you. As I mentioned earlier, the people who were fortunate enough to get into this Seminar paid no less than $947.00 per person to attend. Plus they paid travel, hotel, and meal expenses which were probably another $1,000.00 or more. All total — $2,000.00 or more, not including time away from work, etc. And the Seminar was well worth every penny of $2,000.00.
But Don’t Take My Word For It —
Here Are More Ravings Reviews from Attendees:
| “I have read all of Dan’s books, have purchased his Magnetic Marketing program and the whole Power Points series, have attended numerous seminars, even paid thousands of dollars to join his Platinum Inner Circle Group. One would think that I would have learned everything Dan has to say by now. But after viewing Dan’s Copywriting Seminar In-A-Box, I can honestly say that I’ve been introduced to hundreds of new ideas that I know will make me thousands of dollars. I’ve already implemented lots of them. You don’t have to be a great copywriter to be a great direct response marketer. Dan makes it so easy for you by giving you the world’s greatest templates, and then, backing them up by injecting his own, easy-to-use ways to interpolate them for your own use.
I have literally watched and re-watched the video tapes of the seminar, each time picking up at least one new idea that I can use that day. In fact, I’ve made a routine of popping one of the videos into the VCR each morning while I run on my treadmill! After thirty minutes, I’ve gotten my workout for that day done, and I’ve thought of at least one way to improve my pulling ratios. My only complaint is that I’m tired of seeing Dan in that same suit.” Reed Hoisington |
| “As a professional copywriter, I create mailings for some of the top publishers in the country. Yet on these tapes, I’ve found tons of great techniques and ideas for increasing response that I’ve never heard anywhere else. Not even from Dan, until now.”
David Deutsch |
| “After studying copywriting for years and years, I was sure I had seen and heard it all. I was wrong! The Dan Kennedy’s Copywriting Seminar introduced me to at least a half dozen new insights and techniques that will almost certainly double my profits in my business this year. I’d be missing out on tens of thousands of dollars if I hadn’t attended this seminar. Thanks a million!”
Reed Hoisington |
| “Dan Kennedy’s Copywriting Seminar was a career-enhancing experience for me. Though I’ve been a student of copywriting and a copywriter myself for several years, Dan brought the whole thing together in an extraordinarily easy to understand and easy to implement way. Dan gave me more than I expected to get – it was absolutely a remarkable conference!
I constantly see financial returns from applying what I learned at the Copywriting Seminar in my own business. Every time I send out a direct-mail piece, I get more significant return on investment, more profit, and I have greater confidence in every bit of copywriting I ever do, thanks to what I learned from Dan at the conference. This has already meant thousands of EXTRA dollars in my pocket in the short time since the conference, and no doubt will mean tens ofthousands of EXTRA dollars in my pocket this year, andhundreds of thousands of dollars EXTRA in the years ahead! Though I attended the conference live, I was anxious to purchase the video and audio tapes from it as well. I have re-watched and re-listened to the tapes on multiple occasions already, and will continue to use them over and over again. I love these tapes! I learn so much every time I review them — it’s almost like I wasn’t at the seminar live because I’m able to learn so much new “money creating stuff” every time I watch and listen. The tapes are so easy and fun to review because they are so entertaining while being highly instructional at the same time. Dan has a great sense of humor, and incredible experience and insight that make him awesome to learn from. As far as I’m concerned, Dan is the man!” Tim Paulson |
| “During one of the last hot seats and the end of the second day, Dan gave some advice on how to systematically ask for referrals using direct mail on an ongoing, daily basis. I decided to take the advice he gave the other business owners and use it for one of my own businesses. Consequently, in the last three months our referral business has increased by 24%, putting an additional $23,275 of income into the bank. This example is just one of the many little golden nuggets of information you get when you attend a Dan Kennedy Seminar. You can’t possibly do them all. My advice is to take the top three you know you can implement in the next 60 days and go make your own small fortune.”
Chauncey Hutter, Jr. |
| “I’ve been exposed to many different resources for copywriting but never have I attended a seminar that defines easy ways to use “clicks” which are the key pieces in any advertising piece to get people to respond. Now I can go through my marketing pieces and see what’s missing, and clearly see what “clicks” to add. As a result, I’ve increased my sales from just one sales piece by 3% which has added an additional $6,000 in sales so far this year – I anticipate this one small portion of this seminar will add an additional $30,000 in sales alone before the year ends. I greatly anticipate applying everything else I learned. This seminar is a must for any person involved with marketing or advertising.“
RD Skinner |
| “The information you gave us at your Copywriting Seminar has DRAMATICALLY INCREASED OUR SALES AND PROFITS! As you know, we’ve been active players in the world of Direct Response Marketing for over 10 years….And we thought we’d heard everything there was to hear.…But we were dead wrong! We left Phoenix on Friday afternoon with dozens of powerful strategies that we couldn’t wait to put into our up-and-coming promotions. And, the first promotion we wrote when we got home was the single most powerful sales letter we ever produced in the history of our company! The results were phenomenal! We took in over $1,895,000.00 (yes, almost two million dollars!!!) on this single promotion! It all came rushing in like a raging river over a 30-day period between December 5th and the first of the New Year! And we wrote this history-breaking sales letter right after we left your Seminar using your techniques! I know in my heart that we would have NEVER achieved EVEN HALF of this response had it not been for all the awesome tips, tricks, and strategies we discovered at your Seminar!”
Eileen and T.J. Rohleder |
| “I think the most important things I got were Dan’s formulas – there it is, you can’t go wrong, just follow the formulas. There was also a period of several hours where I was in copywriter’s heaven because we reached a point where I felt like – ahh – we’re inside Dan’s mind.“
Michael Jans |
| “This is my fourth pilgrimage here in the last three years, and every time I come it changes for me, but I learn more and more. I’ve gone from taking notes – I’ve got volumes of notes – but what happened to me these last two days is four or five marketing campaigns have just written themselves into my spiral notebook, so the work is done and all I have to do is go back and put the work into motion.”
Terry Hunefield |
| “With the checklists and manuals Dan gave us, instead of me having to go through my six bookshelves and seven boxes of marketing materials, I now have everything summarized for me in one place, so I know I’ve at least, without even starting yet, cut my copywriting time in half.”
Jim Fleck |
| “No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn’t guess. He has been there, seen it, or done it before. This real-like knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don’t want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don’t need any more experience. Dan has helped me do this!”
David Lupberger |
| “Previously, it took me weeks… sometimes even months… to write a direct response sales letter. I dreaded the process. But after investing in Dan Kennedy’s Copywriting Seminar and using the techniques he taught, I’m creating sales letters in a tenth of the time (sometimes just a few hours!) and my response rates are at an all-time high. Thanks Dan!”
Josh Bezoni |
So Let’s Cut The Cost By About Two-Thirds,
And Bring This Thing Right To You!
Your investment for the “DELUXE VERSION” of the Advanced Copywiting Seminar-In-A-Box is just $697 (plus S&H), about one-third of what it would’ve cost to attend in person. (Or if you prefer, you can get the “Basic Version” for only $497 plus S&H — roughly one-fourth of the cost!) Frankly, this is a giant bargain; after all, it’s ridiculously easy to “blow” several hundred bucks on a very small, unsuccessful ad or mailing.
By the way, to make this even easier and more affordable for you, you can make three easy payments of only $247 for the “Deluxe” Box. Plus you can use ANY major credit card or even PayPal.
If you are SERIOUS about arming yourself with Dan’s secrets and skills, then you’ll have to agree: the investment for this Seminar Package is a tiny price indeed.
The bottom line is very simple here: do you SERIOUSLY want to become a modern day alchemist, able to turn paper and ink into floods of cash, over and over again, pretty much at will?…..able to do it quickly, efficiently?……finding money in your mailbox every day of your life? If so, you’ll do just about anything NOT to miss this one-time (and I do mean it: one time) opportunity.
Respond Immediately And
You’ll Also Receive These Important Bonus Gifts — FREE!
Bonus Gift #1: A FREE copy of my book titled, “The Ultimate Collection Of Winning Ads & Sales Letters”. This giant 264-page, 8½” by 11″ book is filled from cover to cover with proven, successful direct-response ads and sales letters that have generated MILLIONS of dollars in income. (One letter generated over 7 million cash with order customers!) Anybody and everybody who needs ideas for headlines, guarantees, offers, sales letters, or ads can profit by having this book as a handy helper and reference tool. Many people consider this book to be the ultimate “swipe file”. I’ll even give you a “License” which gives you the Rights to reprint and sell the book. The suggested retail selling price for the book is $79.00, and thousands have been sold at that price. You can, however, sell the book for any price you wish, or use it as a premium. Plus you get a 4-page direct mail sales letter you can use that sells the book for you! You can easily recover your investment for the Seminar-In-A-Box by selling this book! This book and the Reprint Rights to sell this book along with the 4-page sale letter are yours free if you are one of the next 75 43 people to respond. (A $597.00 value!)
Bonus Gift #2: A manual titled, “Secrets of Writing Headlines That Could Make You Rich”. Section One of this manual covers: how to target your market with your headlines…..the 5 essential rules for writing effective headlines…..how to find the best headline for your product or service…..the 9 different headline types and when to use them…..and much, much more. In Section Two, you’ll see the “361 Best Headlines Ever Written” — use them as models when writing your own. (A $69.00 value!)
Bonus Gift #3 (while supplies last): A CLASSIC book by the legendary Claude Hopkins titled, “Scientific Advertising” — this is THE handbook for all top copywriters. David Ogilvy, the famous advertising genius once said, “No one should be allowed to have anything to do with advertising until they have read this book (Scientific Advertising) seven times.” You’ll get one of these famous books for free, if you’re one of the first 7543 to order the Seminar Business-In-A-Box! (invaluable bonus!)
Bonus Gift #4 (included with “Deluxe” Seminar Box only): Dan’s “Copywriting Clinic” Kit. On these six tapes, Dan covers 97 very specific “tricks” that will boost the response of just about any ad, letter, postcard, flyer, Web site, anything that appears in print. And because Dan already covered these techniques in the Copywriting Clinic, he did NOT reveal them in the Seminar-In-A-Box, and I wanted you to have both. These are 97 tricks you can use to make all your advertising work even better. This kit also includes an Outline Notes Manual. (a $129.00 value!)
Bonus Gift #5 (included with “Deluxe” Seminar Box only): Dan recently spoke at T.J. and Eileen Rohleder’s 10th Anniversary Marketing & Moneymaking Convention. This event was restricted to 100 of their best clients, each paying $5,000.00 to be there. It featured nationally respected experts on mail-order, direct mail, Internet opportunities, and other entrepreneurial and direct marketing subjects. Each of the speakers has been granted the Rights from the Rohleders to sell the tapes of this unique Convention. But I have arranged to give you the recordings FREE! If you are among the first 75 43 to order the “Deluxe” Seminar Box, you will get virtually the entire 3-day Rohleder Convention on recordings at no charge. T.J. informed me that he and some of the other speakers are selling this Seminar package for over $1,000.00! But order now and you’ll get it all FREE! These have been handpicked and carefully edited, o you’ll get a giant package of the very best audios and videos. You’ll get to eavesdrop on this incredible½-million dollar event that was restricted to just 100 people, who each paid $5,000.00 to be there!
You’ll see and hear T.J. & Eileen Rohleder, who are VERY savvy copywriters and direct marketers. In their presentation, they discuss the direct mail principles they’ve used toearn over $30 MILLION dollars during the last 10 ten years! You’ll hear from one of America’s “grand masters of mail-order”, Russ Von Hoelscher. You’ll listen to one of the “secret” direct-response copywriters almost nobody knows about, but his brilliant work sells millions of dollars of products year after year. You’ll even see and hear from Mark Nolan, one of the smartest marketers of diverse kinds of info-products around.
You will get the audio and video tapes of Dan’s 3-hour presentation which is titled, “What It Takes To Make $100,000.00 In 100 Days With Information Products”. (Dan’s presentation was great!) With everyone else trying to get me to sell this, but me giving this to you for FREE, I’m as stubborn as a mule, and I’m determined to make this a truly “irresistible offer” for you!
So right now, you can get the “Deluxe” version of the Advanced Copywriting Seminar-In-A-Box for about one-third of what it would’ve cost you to attend in person AND you get this incredible Rohleder Conference bonus “bundle” — FREE!
I have NEVER made such a way-overboard-generous copywriting offer before and if Dan has anything to say about it, won’t do it again. Oh, and these bonus DVDs and CDs tapes are limited in number. We’re only guaranteed to give away 125 93 sets, so you need to jump on this right away. (At the very least, this is a $1,000.00 value!)
(Important Note to Remember: The FREE Bonus Gifts are included ONLY until our inventory runs out. And the 5 Bonus Gifts alone are worth over $1,795.00!)
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]]>The post Dan Kennedy – Coaching and Consulting Bootcamp appeared first on Glukom Online Shop - Digitals Products For You On Cheapest Prices on The Internet.
]]>Proprietary Secrets and Over 371 Actual Business Documents from 6 Top Consultant and Coaching Pros
Get the insider secrets from Dan and 5 other Pros showing you exactly how they make a ton of money and remain booked solid including two volumes of examples with over 371 samples, illustrations and actual business documents so you can easily model, create and develop your own consulting and coaching business.
Big Money Consulting and Coaching Techniques
Profit immediately and position yourself for massive growth using marketing, pricing and management techniques that reduce your workload, attract clients, prompt referrals and help you dominate your field.
Advanced “Takeaway Selling” Methods
Boost your sales success using Dan’s powerful “Takeaway Selling” methods that will have clients hunting you down, lining up and begging you to take their money.
Dan Kennedy’s Full Coaching and Consulting Blueprint
Get every detail of several different coaching and consulting businesses. Listen on the go or pause and rewind as often as you like with 11 professionally edited audio recordings of a closed-door seminar with Dan Kennedy, Joe Polish, Steve Miller, Somers White, Craig Proctor, and Stephen Roulac. Includes every minute of the 2-day event.
Full Transcription Reference Guide
Easily reference any part of Dan’s Blueprint with a full unabridged transcription so you don’t miss a thing and can quickly refer back to key components.
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]]>The post Bill Glazer & Paul Hartunian – Professional Speaker’s Business Training appeared first on Glukom Online Shop - Digitals Products For You On Cheapest Prices on The Internet.
]]>A to Z Presentation Tips
Never run out of fresh material, pick topics that sell and squash your speaking fears with proven tips, tricks and little known voice techniques that will make you so irresistibly persuasive and your speech so compelling that it does all the selling for you without doing any hard-selling or uncomfortable closes.
Everything You Need To Know About Promotional Packages
Put together a professional promotional package without spending a bundle plus what to avoid so you don’t look like a rank amateur and the “security blanket” feature that helps skeptical buyers take a chance on you.
The Exact Contract Paul Hartunian Uses
Find out what you should include in your contract, the “hidden ace” clause you need to protect yourself and get Paul Hartunian’s customizable contract so you can create your own bullet-proof contract in 60 seconds.
Top Dollar Booking Approaches and Publicity Techniques
Get an avalanche of speaking jobs paying BIG Money, break into the lucrative convention and corporate training market and use media with zero advertising costs to help promote yourself.
Fast Product Development and Back-end Money-Making Strategies
Produce sizzling hot products quickly, easily, inexpensively and even free, learn how to create reoccurring income using The “Money Machine Model” and 11 ways to make money after you’re done speaking.
Paul and Bill’s All-Encompassing Formula and Every Juicy Second of Professional Speakers Business Training
Listen on the go, pause to jot down ideas or rewind to review Bill and Paul’s secrets as often as you like with a set of 22 audio CD’s.
Complete Set of Eight Transcription Manuals
Easily reference key information or follow along for better retention and highlight areas you want to come back to with a complete set of eight transcription manuals.
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]]>EAVESDROP ON A GLAZER-KENNEDY
HIGHEST LEVEL
MASTERMIND MEETING
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]]>Of His “Elite” Info-MASTERMIND Group
Peal Back The Curtain & Reveal…
How ULTRA-Successful Entrepreneurs…
& How YOU Should Think
About The Business You’re In
RARE OPPORTUNITY TO ‘Peel-Back-The-Curtain’ AND
EAVESDROP ON A GLAZER-KENNEDY
HIGHEST LEVEL
MASTERMIND MEETING
(Only 1 out of 100 that apply are accepted)
Three times a year a small group of the top marketers in the world gather together for a ‘closed-door,’ exclusive meeting either in Baltimore, Maryland or Cleveland, Ohio.
Some fly in from as far away as Australia, Spain, the United Kingdom and the Netherlands. They travel all this distance to spend 2 days to sit at the table with two of the top “Marketing Minds” in the world…Dan Kennedy or Bill Glazer as part of a “Mastermind” group/Think Tank.
It costs anywhere between $15K-$31K a year to be part of these Mastermind meetings, but participants claim it’s worth every penny (that’s why there’s a HUGE waiting list of people wanting to get in).
After one of these recent meetings conducted by Marketing Guru Bill Glazer (President of Glazer-Kennedy Insider’s Circle
), fourteen of the ultra- successful Members of his Info-MASTERMIND Group stayed an extra day, sat around a table and had a frank and candid discussion about the behaviors they exhibit which has lead to them achieving success beyond their wildest dreams as well as their most important beliefs shared by these HIGHLY successful entrepreneurs. Combined these individuals influence well over a million people world wide with their tools, resources and systems.
This gathering is very much like what goes on during a typical Mastermind Meeting when a group of highly motivated, extremely wealthy, entrepreneurs get together. As you’ll hear on these CDs, this is a group of ‘LIKE-MINDED’ individuals who enjoy taking friendly jabs at each other while they genuinely respect each other, and are truly grateful that they have joined this amazing special association.
In addition, as this is being recorded towards the end of the year, you should know that the average member of this group has experienced a doubling in the size of their business,further supporting the outstanding value of the Mastermind Process.
(WARNING: The ‘Insider’ Information Revealed
on This Recording is Sooo Revealing…
Sooo Content Rich…
So Practical…
It’s IMPOSSIBLE To Listen Just Once!!!!)
Just like during a real ‘closed door’ Info-MASTERMIND meeting, often Bill has to reign them in and keep control of the group, you will find that these recordings are no different. Also just like a true Info-MASTERMIND meeting, when these individuals get together there’s so much ground breaking information that comes out when they speak that you can’t help but….Think TO Grow Rich.
NOW… Meet “THESE” 14 Extraordinarily Successful Entrepreneurs You’ll Be Eavesdropping On These CDs
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Robert Berkley is an Executive Coach to the Presidents, Owners, and Senior Leaders of both public and private companies. He is best known for his program called Vision Day which is a one day, strategic planning day for your life. He is also the Glazer-Kennedy Certified Independent Business Advisor for North and South Boston. |
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Alexandria Brown is best known as the “Ezine Queen,” teaching over 20,000 Members how to achieve success online. She is also a Marketing Success Coach to entrepreneurs and creates products and a yearly Internet Event. |
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Jim Canale has a Real Estate Investing Coaching & Training Program and publishes books and conducts radio programs on “How To Live The Real Estate Lifestyle.” |
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Jesse Cannone is an Information Marketer to the Health & Fitness Business with over 30,000+ customers and a half a million email subscribers. |
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Mike Crow is a Coach to the Home Inspection Industry, providing business growth strategies to hundreds of Home Inspectors all across North America. He is also the Glazer-Kennedy Certified Independent Business Advisor for Dallas-Fort Worth, TX. |
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Ryan Deiss is a Membership site publisher in a number of different markets including the financial, health, and business opportunities. Collectively he has over 10,000 Members paying between $20 – $100 a month. |
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Dave Dickson owns 20 auto repair shop franchises in the Tampa Bay, Florida area. He is an Information Marketer providing Operation Strategies to over 3,000 Shop Owners nationwide and is the Glazer-Kennedy Certified Independent Business Advisor in Tampa Bay, Florida. |
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Matt Gillogly is best known as The Renegade Christian Entrepreneur. He provides Products and Coaching to Real Estate Investors nationwide. He also teaches Real Estate Investors how to be local Coaches in their own markets. |
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Lloyd Irvin owns one of the most successful Martial Arts School in the U.S. He also operates seven different Information Marketing Businesses including multi-million dollar ones in the health and fitness industry. He and his wife Vicki own a Real Estate Investment Training seminar and coaching business that works with over 700 investors in the Maryland, D.C. area. He is also the Glazer-Kennedy Certified Independent Business Advisor in Southern Maryland and Washington D.C. |
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Tom Koster owns the fasted growing franchise in the Netherlands catering to the Online Market. In addition he also owns an Internet Service business as well as other Marketing Businesses. He also publishes and distributes the No BS Marketing Letter in the Netherlands. |
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Dr. Charles Martin is a practicing Dentist, performing Advanced Restorative Dentistry. He also operates an ‘elite’ Coaching Program that teaches other Dentists how to be successful in their practices and businesses. |
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Charles Petty teaches Investors nationwide how to make money in Real Estate by using “little known” online strategies and tactics. He also hosts a weekly radio show on Real Estate Investing. |
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Sherman Ragland (a.k.a. The Shermanator) is a full time Real Estate Investor and runs the largest Real Estate Investing Association in the Greater Washington D.C. area with over 4,300 Members. He conducts a weekly radio show on Real Estate Investing. |
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Bob Regnerus is best known as The Leads King and is often the Secret Weapon behind a lot of highly successful Marketers. He uses all of the most commonly known (and not so commonly known) online strategies to drive traffic to websites as well as work with his clients to increase conversion. Bob also provides Traffic Explosion and Increase Sales Audits.
A LITTLE BACKGROUND TO WHAT YOU’LL HEAR ON THESE LIFE CHANGING RECORDINGS: When Dan Kennedy or Bill Glazer begin working with a new client, they are often being introduced to some of their concepts and strategies for the first time such as membership, tiered pricing, continuity, price elasticity, sequential marketing with multiple media, etc. etc. Of course this proves very valuable to them and often results in HUGE breakthroughs in their business. However it’s possible that one of the most valuable discussions is not about mechanics, processes, but about mindset. After all, success always seems to come back to that. All the ‘how-to’s’ in the world won’t turn into much if the person or organization attempting to use them has flawed business thinking. During the discussion about the THINKING and BELIEF SYSTEMS of successful entrepreneurs, SEVEN BIG things were covered that these entrepreneurs share and have in common: I. CONTINUALLY FEED THEIR BUSINESS WITH NEW CUSTOMERS.Hear why they do not view new customer acquisition as an expense and instead they view it as investing. Listen to some of their personal best New Customer Acquisition strategies that they use in their own businesses as well as those they teach to their own students. II. SYSTEMS.Listen in to why Systems is their most important point of differentiation and while ordinary people think in transactional terms, successful entrepreneurs like these think in terms of customers for life and customers to be developed over time. III. NO FEAR.Now, this does not mean you won’t discover that they aren’t paranoid – in fact they are. The best Entrepreneurs are constantly “inspecting what they expect.” But you’ll hear how these most successful Entrepreneurs do NOT operate from a position of fear. And that basic belief system — acts out in many different ways in their behavior and their businesses. IV. IMMUNE TO CRITICISM.Hear how they embrace Dr. Maxwell Maltz’ author of Psycho-Cybernetics philosophy when he stated: “I think the most profound and important realization is that most people are inhibited and sabotaged by the fear of criticism and inability to handle criticism, while high achievers are immune to it.” V. THINK BIG AND LOOK INTO THE FUTURE.Hear how they think short term, mid term – 12 to 36 months, AND long term – 5 to 10 years… simultaneously. Oftentimes when they are creating a new business it is done by finding it within the existing business. You’ll get their first hand insights in how they do this. In fact, you’ll hear how they discovered a new business within an existing business in just a few minutes. VI. UNDERSTAND PRICE ELASTICITY.These extraordinarily successful entrepreneurs have definitely learned that price is VERY elastic, and tend to test limits often. They are also absent any guilt about charging premium fees, prices and/or charging all that the market will bear. Hear how they test price limits and their beliefs about price elasticity. VII. THINK ‘INFINITE,’ NOT ‘FINITE.’Hear their thoughts, beliefs and views on the finite spending power or capacity in their customers. What is their opinion and criteria of who they will do joint ventures with and let others access to their customers?
31 ‘Off-The-Cuff’ Gems
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