Product Description
Dan Kennedy "63 'Killer' Marketing Strategies: How To Insure That Your Product/Service/Offer Is The Best It Can Be, Presented The Best Way It Can Be" In his new Manual, Dan Kennedy has assembled his 63 very best "knock-out punch" marketing ideas, principles, strategies and secrets, all in one place. Dan presents his very best marketing secrets, each condensed and summarized in just a few paragraphs -- because this Manual is designed to be used, not just read. It is, in essence, a 63 point checklist you'll review and follow every time you: * write a sales letter * create advertising * plan a sales presentation * evaluate advertising created for you by others * on promoting any product or service or business or idea * put together a direct-mail campaign * create a 'special offer' * need to create a surge in your business * want to re-activate past customers * want to start a new business.....