Dan Kennedy & Chip Kessler – Making Them Believe
Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time,
Product Description
Dan Kennedy & Chip Kessler – Making Them Believe [4 Scan (PDF) + 40 Audio (MP3)]
Description:
Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his ‘fountain of youth’—and by their wives.
This package delves deeply into the 21 Principles that Dan Kennedy & Chip Kessler extracted from the marketing that fueled Dr. John Brinkley’s extraordinary dominance of an entire field of business and that captured the entire nation’s fascination, quite literally MAKING people buy.
Reading the book that Dan & Chip written about Dr. Brinkley’s marketing is one thing. Stepping into your personal Time Machine and traveling back through time to sit by your radio and hear his Sunday evening health talks just as prospective patients did….to page through and read his most persuasive booklets as a prospective patient did….this will stimulate your own creative marketing imagination s nothing else can!
There are a total of five CDs of audio included in this package. The first CD, “Unlimited Wealth”, is from Dan Kennedy. The next two CDs are the 21 Principles covered by Chip Kessler. The final two CDs are actual recordings of Dr. Brinkley’s radio broadcasts.
