Dan Kennedy – POWER POINTS

Product Description

• The paradigm shift in how you see yourself, that produces enormous, fast gains in sales and profits.

• What is the secret of the entrepreneur who can take risks without worry?

• What to do if everybody hates your idea?

• The best piece of people management advice that everybody ignores.

• THE Cardinal Rule of Delegation.

• THE financial secret that pulls extraordinary profits from ordinary businesses.

• Why increasing sales is rarely the right #1 priority.

• The Three Rules Of Management that prevent panic, insure objectivity instead of emotional response, and foster calm peace of mind.

• How the Mini-Conglomerate Strategy can conquer most entrepreneurs biggest, most frequent reoccurring, most distasteful problem.

• How to look at customer retention.

• What one ingredient should every product have, before you invest in marketing it?

• How to create a Cash Flow Surge when you need it most.

• What single, reoccurring decision has more to do with your long-term success in business than any other decision you’ll ever make and why do most entrepreneurs blow this one more often that not?

• The power of parasite marketing: how to create marketing capital out of thin air.

• What is the purpose of being in business? (Most entrepreneurs have this all screwed up!!!)

• The power of overhead creep.

• Why EGO is your worst enemy, and how to protect yourself.

• The Five Rules Of Business that, followed, virtually guarantee ultimate wealth.

SALES:

1. The only kind of question to ask when closing a sale.
   

• How a simple misunderstanding costs most professional offices, service businesses and stores small fortunes year after year.

• What you must know about offending people.

• The one thing every prospect, customer or client wants so desperately that they will buy just about anything from anybody who can fulfill this primal need.

• How to make price a non-issue every time! (2 simple techniques that take price out of the buying decision, even in price sensitive businesses filled with cheapest price competitors!)

• In person-to-person selling or negotiating, the most important trick that melts resistance away.

• The power of package selling.

ADVERTISING:

• What is more important than creative, copy, offer, target markets, etc. in making your advertising pay off?

• How to (at least) double the readership of just about any ad.

• THE most effective kind of direct-mail campaign.

• How to use five Emotional Factors to make advertising sizzle.

• What is THE one thing people are eager to buy, above all else?

• The power of unfair comparison.

• The two most frequently made mistakes in advertising.

• Two magic words that boost the pulling power of most headlines.

• The power of the right offer.

• Two obstacles that even the very best copy, message and offer can never overcome.

• Why should you advertise? (Believe it or not, most people don’t know, and waste a lot of money as a result.)

• A tough, challenging, in-your-face question that will make all your advertising better.

• A sure winner direct-mail campaign for just about any business.

• The power of the hidden benefit: how to use this strategy to re-invest tired offers.

• Five millionaires met on a Caribbean island, as a testament of the power of this one secret.

• The power of risk reversal: how to create compelling guarantees.

• The power of primacy and recency.
  

• The sales letter trick most copywriters forget.

The Power Points Incredibly Detailed Index Makes All This Work For You As If I Was Sitting Right There, Waiting To Instantly Answer Any Question.

The INDEX is darned near magical. Putting together the Index was almost as herculean a project as was doing everything else.

This is a detailed, cross-cross-cross referenced, highly organized, easy to use Index, so you can get from question or topic to answers fast. Every Power Point is numbered, every page is numbered, and both sets of numbers are used in the Index.

You can go to the Index and instantly find all my Power Points for:

• Sales letters

• Offers

• Envelopes

• Order forms

• Multi-step marketing campaigns

• Promotional books

• Lead generation

• Using mailing lists

• Recorded messages

• Preparing for an important negotiation

• Reacting to sudden adversity

• Increasing a business cash flow

• Cleverly re-inventing a business

• Cheap, do-it-yourself market research

• Adding sizzle to a speech

• Etc., etc.

POWER POINTS is so gigantic it can’t even be put in one  volume!

This really is THE ultimate Dan Kennedy product; if you’ve benefited from any of my products, then you must have this product.