Product Description

Duct Tape Marketing – Ultimate Small Business Marketing

The Ultimate Marketing System is a complete small business marketing system consisting of 16 workbooks and 12 audio CDs – the product of over 20 years of working with some of America’s most successful small businesses and independent professionals. (See entire list of titles included below)

Finally you can get off the marketing event of the week syndrome and learn how to approach your marketing like a system. Learn the master principles and marketing strategies from someone who has helped thousands of small owners grow their businesses with a proven step-by-step system. Now you can have one of America’s most respected small business marketing experts guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching?

The Duct Tape Marketing Ultimate Marketing System is a collection of 16 workbooks and 12 audio CDs that make up the most complete small business marketing self study program ever created.

Each workbook contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson.

Marketing Workbook Titles Include:

1. Target Market – Determining who is your ideal target client
2. Differentiate and Dominate – Developing and communicating your core marketing message
3. Give Them An Image – Communicating the complete marketing package
4.The Product Service Package – Developing the marketing hourglass approach
5. Marketing Materials – Developing marketing materials that educate
6. Marketing Story – Make meaning by telling your story
7. Web Site Guide – Small business content based web site and search guide
8. Small Business Advertising – Every sale starts with a lead
9. Direct Mail – A targeted small business lead generation powerhouse
10. Public Relations – Earned media attention and expert status
11. Referral Marketing – Building a systematic referral marketing machine
12. A Selling System – Turn prospect to clients and clients to partners
13. Search Engine Marketing – Generating leads and clients from the Internet
14. Blogging for Business – How to use a blog as a small business marketing tool
15. Marketing Automation – Automate and extend your marketing with technology tools