A knowledge of how to use Google Tag Manager to deploy third party tracking scripts.
The power to set up tracking without having to rely on a developer.
A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

This course is made for you if…

You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
You want to accomplish things like cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment – with ease.
You’re tired of having to rely on developers to set up tracking for you.
You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.

This course is probably not for you if…

You consider yourself an advanced Google Tag Manager user.
You’re bored by this analytics and “tracking” stuff, and just want to be creative

Google Tag Manager is an Essential Skill of Any Technical Digital Marketer or Analyst

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.
Google Tag Manager is a control center for your online data

What is a tag manager, anyway?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.
Google Tag Manager opens up new worlds for you with analytics and optimization

Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?

Google Tag Manager solves so many of the most common problem marketers have with analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.