Product Description

The Gamification Summit 2011 [12 Videos (FLV) + 12 MP3 + 7 Slideshows (6 PPT / 1 PDF)]

What is Gamification?
Using game-like mechanics and systems to increase fun and engagement is a relatively new and expansive topic, subject to much debate and dialogue. Without a doubt: If “engagement” is the super metric of the next decade, then “gamification” is its elixir. What do we mean by gamification?

To mark this first-ever conference on an emerging field that will touch just about every business and social sector, we are pleased to exclusively unveil the first-ever research around codifying the size and growth potential for gamified goods, services and brands.

Speakers:

• NOMAN ALI, Peanut Labs
• MANNY ANEKAL, Zynga
• JAY BAAGE, Digital Media Wire
• DR. IAN BOGOST, Persuasive Games LLC
• TIM CHANG, Norwest Venture Partners
• GEOFF COOK, myYearbook
• SEBASTIAN DETERDING, Research Center for Media and Communication at Hamburg University
• DEMETRI DETSARIDIS, Area/Code
• KRIS DUGGAN, Badgeville
• GLENN ENTIS, Vanedge Capital
• DAVID FEINLEIB, Mohr Davidow
• NEAL FREELAND, Bing
• AMIT FULAY, Google.
• LIZ GANNES, NewTeeVee
• JAMES GATTO, Virtual Worlds
• ERIC GOLDBERG, The Tom Peters Business School in a Box
• CHARLES HUDSON, Bionic Panda Games
• GREG JOHNSON, Playboy Enterprises
• AMY JO KIM, Community Building on the Web
• JOSH KRAMER, Leapfrog Builders
• NICOLE LAZZARO, XEODesign, Inc
• GEOFF LEWIS, Topguest
• JAY LEVY, Zelkova Ventures
• JANE MCGONIGAL, PH.D, Institute for the Future
• WANDA MELONI, M2 Research
• BRIAN MORRISROE, Booyah
• GEOFF NUVAL, EVO Media Group
• RAJAT PAHARIA, Bunchball,
• JESSE REDNISS, USA Network
• KES SAMPANTHAR, Cynergy Systems
• BLAKE SCHOLL, Kima Labs
• CARYL SHAW, ngmoco : )
• SAMANTHA SKEY, ReycleBank
• KOANN SKRZYNIARZ, Gamasutra.com
• KEITH SMITH, BigDoor
• EVAN TANA, shopkick
• DEAN TAKAHASHI, VentureBeat
• JENNIFER VAN GROVE, Mashable
• GABE ZICHERMANN  is an author, highly rated public speaker, entrepreneur and chair of the Gamification Summit. His most recent book, Game-Based Marketing(Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation.