Product Description
Marcus Sheridan – The Content Success Formula
Helping you educate your visitors, leads, & customers in a digital world.
Let’s be honest, Content Marketing alone just doesn’t work, it takes time and commitment to achieve results. We all start out with good intentions, but somewhere along the way we get busy running our business, start skip best practices, and stop creating content too soon.
If you are serious about growing your business in 2016 and beyond, you need a different approach for educating your customers.
This is exactly why I’m offering a proven process that will give you the tools and motivation you need to start creating a culture of content marketing within your organization.
Whether you’re a solopreneur, small business, or a large sales & marketing team, The Content Success Formula Course provides the blueprint to success you’ve been looking for.
Good News! Get The Success Formula For Your Content Marketing
My name is Marcus Sheridan, and if you own a business, are on the sales or marketing team, or you just want to get your company on board with answering your customers questions and problems on your website, I truly believe we can help.
As the co-owner of River Pools and Spas – the most trafficked swimming pool website in the world – I learned how to address the needs of my customers before they ever picked up the phone to call me. And because of this, our sales process was completely redefined… in a good way. Closing rates skyrocketed. Sales cycles went down. Profits, today, are astonishing compared to where they were before.
What if you had the tools to jumpstart your content marketing efforts and achieve your own set of incredible results – regardless of industry (B2B, B2C, etc.)? After watching the videos below, you will know exactly how to get the buy-in you need from your organization, where you need to start from, where you will end up, and most importantly, how to get there.
– The Secret To Getting Buy-In For Content Marketing
– 3 Solutions For Getting Started With Content Marketing
– How To Write Content That Resonates With Customers
What You Will Learn
The Content Success Formula is an online video course that has several ways for you to learn regardless of your learning style. Each module includes video lessons, transcripts, audio download, resources, and homework assignments.
The Gold Level of the course, The Sales Lion coaches will be hosting a weekly Live Q&A call for three months where you can ask questions about your specific business based on what you learned in the course that week. Calls will be recorded and available via the course website.
For the Platinum Level of the course, you will also have access to two 30-minute private coaching calls with Marcus Sheridan, as well as bonus content throughout the year.
Module 1: Creating A Culture of Content Marketing
Module 2: Living and Breathing Inbound & Content Marketing
Module 3: The Big 5 Most Commonly Asked Questions
Module 4: Preparing Your Website for Content Marketing
Module 5: Answering Questions & Problems On Your Website
Module 6: How To Write Your First 100 Articles
Module 7: How To Write A World-Class Blog Article
Module 8: How To Get Google To Notice You
Module 9: Search Engine Optimization For Blog Articles
Module 10: Review Your Article Results Weekly
Module 11: The Impact Of Inbound Selling
Module 12: Next Steps