Product Description

MECLABS – 2012 Inbound Marketing Handbook

Synchronize search, social, and content to get found more often, more effectively by more customers

The 2012 Inbound Marketing Handbook includes:

Step-by-step guide for creating an effective inbound marketing strategy
177 pages on how to “get found” by your ideal customer
More than 20 worksheets and exercises
23 charts with analytical commentary
10 case studies and “case briefings – tactics in action”
Learn how to execute SEO, social, and content marketing tactics
Aligning buyer personas to the customer engagement cycle
Planning and justifying budgets in terms of ROI
Q & A sections in every chapter
Action steps to inbound marketing success
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