MECLABS: Landing Page Optimization (HD)
MECLABS: Landing Page Optimization
Increase the percentage of visitors that become
sales leads and/or customers
Product Description
MECLABS: Landing Page Optimization (HD) [6 videos (MP4), 6 slide decks (PPTX), 4 quizzes (SWF)]
Learn how to improve the efficiency of any landing page
Increase the percentage of visitors that become
sales leads and/or customers
MECLABS Landing Page Optimization Online Course will help you:
• Learn how to optimize landing pages
• Maximize click-throughs and conversion rates
• Identify negative page elements that hurt conversion rates
• Link revenue back to specific marketing initiatives
A landing page is a single web page that appears in response to an online click.
A conversion occurs when a visitor performs a desired action on a landing page.
The general goal of a landing page is to achieve the highest possible
conversion rate.
While successful ad campaigns generate Web traffic for brands, many companies
leak revenue due to inefficient landing pages. If you can’t convert your site’s
visitors, then you are wasting time and money with every promotional effort.
Course Outline:
Total Sessions: 5 + Final Exam
Course Duration: 3 hours, 40 minutes, 49 seconds
Session 1 — Orientation
An introduction to the main conversion heuristic used as the central spine for
overall course.
• Instructor: Dr. Flint McGlaughlin
• Length: 25 minutes, 23 seconds
Session 2 — The Force of the Value Proposition
Learn how to identify and express an effective value proposition on your landing
pages.
• Instructor: Dr. Flint McGlaughlin
• Length: 1 hour, 13 minutes, 53 seconds
Session 3 — Friction
Learn how to identify and remove friction elements that negatively affect
landing page conversion rates.
• Instructor: Dr. Flint McGlaughlin
• Length: 32 minutes, 44 seconds
Session 4 — Incentive
Learn how to use incentives to tip the conversion fulcrum in your favor.
• Instructor: Dr. Flint McGlaughlin
• Length: 37 minutes, 11 seconds
Addendum — ROIc Computation Examples
Learn how to calculate the Return on Incentive (ROIc).
• Instructor: Bob Kemper
• Length: 15 minutes, 49 seconds
Session 5 — Anxiety
Learn how to anticipate and correct customer anxiety to increase response rates.
• Instructor: Dr. Flint McGlaughlin
• Length: 35 minutes, 49 seconds
This course is designed for you to use at the speed that works best for you. The
times listed above indicate the length of the actual recorded material, and do
not necessarily represent the total amount of time needed to complete the
certification courses. To take full advantage of the concepts presented, you may
find it necessary to pause, take notes, and re-watch sections.
$695
